Strategic alignment for effective marketing
5 steps to success
Mag. (FH) Ivana Koch,
CEO Grünes Licht
CEO Grünes Licht
We understand target audiences and live and breathe brands!
We are a network of bright minds, consisting of experts in strategic marketing, graphic design, photography, copywriting, and web design. Specializing in organic, sustainable, and environmentally friendly products and services, we offer the best solutions from a single source.
Ivana, our managing director and the strategic mind behind Grünes Licht, has been creating success for 20 years. She accompanies every project from the initial idea to its complete realization and measurement of success.
We love what we do.
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Our range of services
Brand Development
We highlight your idea, identify the right target group and develop the concept for your appearance. Shine a light on your uniqueness!
Communications strategy
We define the right approach for your target group and strike the right tone. Relevant communication channels are used. We get to the heart of core messages.
Visual appearance
We develop your visual identity and make you visible and perceptible through your own personal look and feel. From your logo to your visual vocabulary - we are always keeping your target audience in mind.
Sales strategy
We identify the consumer behavior of your target group and define the best sales channels for you to reach them with your products, services, or company - purposeful and effective.
Corporate Identity
We let your company's personality shine and make it stand out from the crowd. In images, words and code of conduct - professionally conceptualized and realized.
Marketing for Start-Ups
Let us share our knowledge and expertise with you so you can get off to the right start. From brand books and marketing plans to media presence - with a thorough understanding of your challenges and your potential.
Coaching
Thinking, acting and leading strategically - that's our daily bread. Make it yours too, and feel confident with our support.
5 steps to success
Analysis
We examine where you are now and where you would like to go. Every essential detail is analyzed and configured into an overall picture.
Planning
Together, we define your goals and the steps you need to take to achieve them. A multidimensional and realistic roll-out plan is a critical part of this.
Concept
We develop a strategy to position you optimally with your target group. We also design creative concepts tailored to your needs. Our expertise and our entire range of services are at your disposal.
Realization
We accompany you every step of the way as you achieve your goals and implement your strategy. Your creative concept comes to life!
Performance measurement
Measuring your success is just as important to us as it is to you. Together, we evaluate the implementation of your project and take steps to optimize if necessary.
Code of Conduct
Working together to do the right thing
Sustainability
We focus on sustainability for people and the environment. With an international outlook we work together with strengths from the region.
Responsibility
We welcome companies and individuals who are happy to take responsibility for their actions and who show consideration for others in everything they do. Unfair business practices and human rights violations are taboo for us. We keep a very close eye on these principles.
Chances
We apply the same rules to everyone! We cherish fair competition. Companies that offer equal opportunities for all cultures and genders are welcome! We value respectful interaction with one another, free from prejudice.
